About the author

Marina Barboza

Master and Bachelor of Business Administration at the University of Amazônia. Member of Technological Marketing Research group since 2010. Worked as a professor of Marketing at Centro Universitário Metropolitano da Amazônia - UNIFAMAZ. Work as Social Media Manager at Babylon Radio.

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A jobseeker’s guide to UX – User Experience

By Marina Barboza / April 16, 2021

Over the last decade, “user experience” (UX) has become a buzzword in the field of human-computer interaction (HCI) and interaction design. User Experience is everything that involves the way any user interacts with the world around them. In UX, all stages of the customer’s interaction with the brand are considered, from the first “encounter”, to […]

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5 Market Trends to keep an eye on for 2021

By Marina Barboza / April 13, 2021

2020 was an atypical and challenging year for the business world. Therefore, the expectations that arise with the arrival of a new year are even higher in 2021. Market trends are a valuable object of study, because they are directly related to the movement of money in the economy. Monitoring market trends is very important, […]

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5 benefits of working in a multicultural company

By Marina Barboza / January 25, 2021

The complex and dynamic business environment has demanded more innovations from companies. A multicultural company is a work team composed of people from different ethnic and professional backgrounds, with diverse beliefs, values, opinion, etc. This generates synergies that may lead to good results, advantage over competitors, and innovations. Multiculturalism is the coexistence of several cultures […]