Do your body and soul need more positive vibes and sunshine these days? Then the L.A.-based female-fronted indie-pop band, Karmic can be your answer. Their single “Summertime’s Gone” was released last July and its video clip premiered a few weeks ago on 2 March. I believe both deserve attention. If you are into the West-Coast-vibe, ‘Summertime’s Gone’ is a must. Karmic embody and perfectly mirror the chilled, positive energy, and the free spirit of California.
The vocals are really well done by the front-ladies of the formation. Their voices are gentle and powerful at the same time, charismatic and energetic too. Not only do their vocal tones match, but also the kind of vibe they represent as well. The more you listen to them, the sooner you will sense their sonic skills and techniques, and all the professionalism they possess as musicians.
Even though vocals dominate the record, the instrumentation and production must be mentioned. Electronic sounds and effects are widely used in the song, strongly following and supporting the vocal melodies. Delays and reverbs also blend really well. Furthermore, the production deserves credit too: its sound-quality is great, and the mix is done and executed professionally.
In terms of sound and genre, ‘Summertime’s Gone’ could be considered an indie-pop tune, with its electronics and effects, and also its structure.
Video Clip & Its Visuals
The whole video seems to be shot amid a beautiful sunset, which gives the visuals this mixture of pinks and purples that dominate the overall look of the clip. Additionally, in terms of locations, it was shot by the shores of the Pacific Ocean, which only strengthens the visual impact of the clip and the artistic identity of Karmic. The choreography is lovely and the costumes worn by the lead singers do fit the style of the video very well. Moreover, the relaxed and free-spirited atmosphere that is created in the clip also coherently follows with the message of the song and is definitely in harmony with it.
Karmic is a professional contemporary indie-pop formation and their single ‘Summertime’s Gone’ shows their high quality. It may be about bidding a farewell to the summer, but it has the musical and artistic power to bring you back all that sunshine whenever you need it. I guess that’s the magic of music.
Karmic is truly the sonic ambassador of a free-spirited California and all the sunrays and positivity that the West Coast has, especially during these tough times. Without the sun, there is no life nor positive vibes, so turn towards it: you’ll be warmed up soon. And if you listen to Karmic in the meantime, you’ll also feel the Pacific Ocean closer to you, no matter what corner of the world you’re in.
Single Rating: 4,3/5